WordPress & Front-End Developer

I build web experiences with intention.

I’m Cristhian Lara, a WordPress & Front-End developer working in digital agencies since 2013. I’ve contributed directly or indirectly to more than 40 WordPress projects, turning Figma designs and client requirements into functional, responsive, production-ready websites.

  • 2013Professional experience since 2013
  • 40+40+ WordPress projects · direct or indirect contributions
  • Custom-builtWordPress themes and integrations
Custom WordPressWooCommerceACFElementorCustom pluginsCustom themesPHP and JavaScriptREST API integrations
Front-end developmentCSS · Responsive Web DesignGitCustom Post TypesSemantic HTMLMotion with purposeCore Web VitalsTechnical SEOProcess automation

01 · About me

I build, test
and keep improving.

I’ve worked in digital agencies since 2013, developing and maintaining WordPress solutions. My contribution spans interfaces and the logic behind them: themes, plugins, integrations and responsive front-end work.

  1. Rotûlus CreativeFront-End DeveloperJanuary 2017 — present
  2. OMD DominicanaWeb MasterOctober 2013 — October 2016
  3. BerrywhaleWeb Developer2013 · approximately six months

My professional experience centers on WordPress and front-end development. React is part of my guided practice, and TypeScript of my ongoing learning and technical familiarity—not an established production track record.

02 · Real work

Real projects, built for production.

Each project started with an approved Figma design and client-defined goals. My role was translating those visual decisions into maintainable architectures, integrations and experiences built to solve real needs.

Additional work

Aldereca

I built a B2B parts catalog on WordPress, without the overhead of a transactional platform. Custom Post Types, ACF and cross taxonomies link manufacturers and categories, while batch importing automates loading and organizing hundreds of records to streamline lookup and quote requests.

  • WordPress
  • Custom Post Types
  • ACF
  • Taxonomies
  • Batch Import
  • B2B Catalog

Marcone Group

I built a corporate portal on WordPress with Custom Post Types and ACF to manage divisions, projects and institutional content. The modular architecture integrates tabs, galleries and forms, combining lazy loading, WebP images and conditional scripts to keep a solid visual experience without unnecessarily compromising performance.

  • WordPress
  • Custom Post Types
  • ACF
  • Modular Content
  • Performance
  • SMTP

Lab

Personal or in-progress projects, kept separate from published client work.

Atlas Sync

Demonstrative case

A private real-estate integration with an editorial workflow inside WordPress.

Nexlerta

Work in progress

A plugin in development for organizing requests and follow-up.

03 · Capabilities

Technology belongs
where it adds value.

01

Custom WordPress

Plugins, themes and editorial structures that respond to the project instead of a generic template.

02

Useful integrations

APIs and external services transformed into clear workflows inside WordPress.

03

Thoughtful front-end

Responsive and accessible interfaces, with motion that supports the content.

04

Performance and continuity

Optimization, maintenance and decisions designed to keep working after launch.

04 · How I work

Clarity before noise.

01

Understand the process

Before designing a screen, I understand what needs to happen and who will use it.

02

Build what is needed

I choose tools for their purpose, not to fill a technology list.

03

Leave it prepared

Documentation, performance and maintenance are part of the result.